Digital Marketing Executive.

We are hiring

Department: Marketing
Location: Howley Park, Morley, Leeds
Reporting To: Operations Director
Hours of Work: Mon - Fri - 9am - 5pm
Salary: Negotiable on experience

Role Overview

The role of Digital Marketing Executive is new to Northern Accountants, it comes with the aim ofbringing the marketing function in-house to become more agile to allow the business to get contentout quickly, and consistently on-brand. The role will also play a prominent part in the internal marketing and communications strategy led by the Group Directors.

Key Responsibilities

Digital Marketing Campaigns - The Digital Marketing Executive will be responsible for supporting the development and delivery ofmulti-channel digital marketing campaigns from concept through to delivery, and subsequentpost-campaign analysis. These campaigns will include B2B lead generation, information campaigns within our existing client base, and general brand awareness.

Design - The role will include content creation and design using software applications such as Photoshop and InDesign to create tiles and edit PDF documents, along with some copywriting experience. You will deliver compelling content that spans across Social Media (LinkedIn, Facebook, YouTube, Twitter and Instagram), the Northern Accountant Website, Articles, Newsletters, Video, PR and sales/eventscollateral.

Internal Collateral - It is essential that our internal marketing and team experience is consistent and in line with ourbrand. As such, the Digital Marketing Executive will ensure that all internal content and communication is designed on brand utilising the latest software available.

Project Management - For larger projects or where marketing campaigns will require external specialist support, the Digital Marketing Executive will be responsible for the following;

  • Sourcing relevant agency partners
  • Create the necessary project specifications
  • Managing costs
  • Ensuring on-time delivery of projects

Website - The Northern Accountants website is a live and evolving platform that reflects the continued development of the company’s brand and product offering. As such, a key role for the Digital Marketing Executive is to maintain content, ensure the site remains fresh, test links, and ensure SEO optimisation.

Continuous Improvement - At Northern Accountants, we encourage everyone to play an active role in ensuring the business, and everyone within it, are on a constant path of continuous improvement. All members of the team are expected to contribute to this goal in a variety of ways including;

  • Aligning department action plans with the overall strategic direction of the business
  • Being part of cross-department improvement teams
  • Achieving the actions and goals set out in the company’s regular review process
  • Proactive Self-development

The successful candidate - You will know all there is to know about social media, including best practice and effective management of Facebook, Twitter, LinkedIn, Instagram and YouTube, along with a wide knowledge of both Organic and Paid social media campaigns and a clear understanding of social listening. You will be able to demonstrate this through imaginative ideas and great results.

Key Skills

  • Demonstrate a thorough understanding of direct B2B digital marketing activities
  • Extensive experience of driving community and engagement through social media
  • Experience defining and delivering social media campaigns and activities
  • Experience using creative tools including Photoshop and InDesign
  • Ability to edit videos ready for publicationA good eye for imagery/photographs
  • Experience in writing and content creator
  • Ideally one year’s copy writing experience
  • Good knowledge of social media insight tools
  • Proven track record for increasing traffic, followers and engagement
  • Ideally two years’ plus social media experience
  • A related marketing Degree or equivalent

How We Work Together

All members of our team are expected to operate within our core values which underpin who we are and what our expectations of how the business operates, how Individuals perform, and how we work with our Clients

Trust - By doing the right thing

Support - By thinking beyond your own needs

Innovate - By seeing opportunity and creating something new and amazing

Tell us your talents

If you'd like to work with us, say hello!

Discuss your accountancy needs, call 0113 2189552 now!

Call us on 0113 218 9552

Where to find us Click Here

Northern Accountants (Leeds) Ltd, Olympus House, 2 Howley Park Business Village, Pullan Way, Leeds, LS27 0BZ