Location: Howley Park, Morley, Leeds
Reporting To: Operations Director
Hours of Work: Mon - Fri - 9am - 5pm
Salary: Negotiable on experience
The role of Digital Marketing Executive is new to Northern Accountants, it comes with the aim ofbringing the marketing function in-house to become more agile to allow the business to get contentout quickly, and consistently on-brand. The role will also play a prominent part in the internal marketing and communications strategy led by the Group Directors.
Digital Marketing Campaigns - The Digital Marketing Executive will be responsible for supporting the development and delivery ofmulti-channel digital marketing campaigns from concept through to delivery, and subsequentpost-campaign analysis. These campaigns will include B2B lead generation, information campaigns within our existing client base, and general brand awareness.Design - The role will include content creation and design using software applications such as Photoshop and InDesign to create tiles and edit PDF documents, along with some copywriting experience. You will deliver compelling content that spans across Social Media (LinkedIn, Facebook, YouTube, Twitter and Instagram), the Northern Accountant Website, Articles, Newsletters, Video, PR and sales/eventscollateral. Internal Collateral - It is essential that our internal marketing and team experience is consistent and in line with ourbrand. As such, the Digital Marketing Executive will ensure that all internal content and communication is designed on brand utilising the latest software available. Project Management - For larger projects or where marketing campaigns will require external specialist support, the Digital Marketing Executive will be responsible for the following;
Website - The Northern Accountants website is a live and evolving platform that reflects the continued development of the company’s brand and product offering. As such, a key role for the Digital Marketing Executive is to maintain content, ensure the site remains fresh, test links, and ensure SEO optimisation.
Continuous Improvement - At Northern Accountants, we encourage everyone to play an active role in ensuring the business, and everyone within it, are on a constant path of continuous improvement. All members of the team are expected to contribute to this goal in a variety of ways including;
The successful candidate - You will know all there is to know about social media, including best practice and effective management of Facebook, Twitter, LinkedIn, Instagram and YouTube, along with a wide knowledge of both Organic and Paid social media campaigns and a clear understanding of social listening. You will be able to demonstrate this through imaginative ideas and great results.
How We Work Together
All members of our team are expected to operate within our core values which underpin who we are and what our expectations of how the business operates, how Individuals perform, and how we work with our Clients
Trust - By doing the right thing
Support - By thinking beyond your own needs
Innovate - By seeing opportunity and creating something new and amazing
If you'd like to work with us, say hello!