Get great new business leads by saying 'no' to bad opportunities.
Get great new business leads by saying ‘no’ to bad opportunities
By Phil Ellerby
Winning new business is always a good feeling but is it always the right thing for your business? Are you saying yes when you should say no?
Here’s how to find out – ask yourself the following questions:
What is your vision for your business?
What is missing where you are now?
What needs to happen in order for your vision to become a reality?
The aim of following this process is to:
Develop a crystal clear vision of what you want your life to look like
Use your life vision to create the vision of what you want in your business
Make a list of what actions you need to take in order to go from where you are now to where you want to be
Take consistent actions toward your vision
Evaluate every new opportunity to determine if it moves you closer to your vision
It’s a BAD opportunity if:
You don’t feel good about the work you’d have to do
You wouldn’t be paid fairly
You don’t like the people you’d have to work with
It’s a GOOD opportunity if:
It gives you good experience but pays poorly
It pays well but doesn’t fit with your vision
You’d enjoy the type of work and pay but not the people you’d work with or place you’d do the work
It’s a GREAT opportunity if:
You love the work you’re doing
You get paid well for what you do
You feel inspired and invigorated by the people you’d work with and the place you’d do the work
Remember, when a client chooses to work with you, it does not make it a foregone conclusion that you will accept their request. You are in the driving seat. Use the system above to say NO to good opportunities … and YES to great ones! Happy opportunity hunting!
Northern Accountants (Leeds), Olympus House, 2 Howley Park Business Village, Pullan Way, Leeds, LS27 0BZ